Humor

HTC hires Robert Downey Jr. to indirectly endorse the phone company in an advertising campaign rumored to cost 1 billion dollars. The advert…

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HTC hires Robert Downey Jr. to indirectly endorse the phone company in an advertising campaign rumored to cost 1 billion dollars. The advertisement combines humor with Downey's persona to position HTC as the leader in “Subversive Thinking.” The ad tries to raise awareness about the meaning behind the letters HTC in an absurd way.

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